Date published: 29 November 2017
During World Hunger Month in October, including World Food Day on 16th October, R5.83 million was raised for national feeding scheme Add Hope. The R2 donations from customers will go to NGOs like SOS Children’s Villages, one of a growing list of 12 national and 125 local beneficiary organisations Add Hope supports around the country. In the Eastern Cape, Add Hope reaches four national and 16 local NGOs, including the Khayalethu Youth Centre in Port Elizabeth, the Eastern Province Children’s Home in East London and KWT Child and Youth Care Centre in King Williams Town. Annual funding applications (see www.addhope.co.za) are underway and close on the 15th December.
With hunger and malnutrition posing a major risk to the health and education of children in Eastern Cape, initiatives like Add Hope that channel funds towards feeding are changing the lives of children like Jersey who is growing up at SOS Children’s Village Mthatha. This village is one of two SOS Children’s Villages serving communities in South Africa’s poorest province, the Eastern Cape, with the other village located in Port Elizabeth. the village provides stable and consistent care for the many orphans and abandoned children in the area, placing them in a supportive village environment with a mother, brothers and sisters and the involvement of the surrounding community.
Jersey was only 7 years old when he joined SOS Children’s Villages in Mthatha. Both his parents died when he was 2, leaving him homeless and orphaned. Neighbours took him in and cared for him for a few months before he was sent to a local orphanage. When he came to SOS Children’s Villages Mthatha, he was underweight and malnourished. He hadn’t been going to school and was not on par, academically, with children of his age. With help from Add Hope, his SOS mother was able to provide nutritious food for Jersey. “Jersey has put on some weight and is now healthy enough to go to school and learn like his peers, “ says his house mother. “We thank Add Hope and everyone who donates for giving Jersey hope for a brighter future.”
With poverty levels increasing in South Africa, the pressure is on to maintain levels of feeding and increase the children Add Hope is able to reach through partner organisations like SOS Children’s Villages. “According to Statistics SA, 55% of people are living in poverty, most of whom are children and African. We need to turn the tide on hunger and the devastating effect it has on children,” says Thabisa Mkhwanazi, KFC Africa Corporate Affairs Director and Add Hope champion. “Better nutrition in early childhood can have a lasting impact on physical, cognitive and social development, giving children hope by unlocking their potential,” says “We believe good nutrition is the single most important factor in creating a better future children like Jersey. When you add hope, you really give a child so much more than food.”
Mkhwanazi says the numbers tell a powerful story and show how Add Hope has been able to go from feeding 40 000 children in 2009, to over 120 000 today. “Add Hope works because it’s a small donation that is quick to add – it’s really the power of the collective to change lives. Donations from customers keep increasing, from R6.2 million in 2010 to R38.6 million in 2016. We also continue to increase our own CSI contributions as KFC. On behalf of each of the 120 000 children all over South Africa that Add Hope feeds, we’d like to say thank you to all South Africans who donated during World Hunger Month and continue to donate. Together, we can give children all over the country a chance to learn, grow and thrive.”