Growing Add Hope donations feed local KZN children

Growing Add Hope donations feed local KZN children

Date published: 3 October 2017

Since 2009, Add Hope has seen donations from customers multiply every year, from R6.2 million in 2010 to R38.6 million in 2016. This remarkable initiative has now raised over R400-million through KFC and customer donations combined and feeds over 120 000 children through partnerships with over 137 NGOs nationwide, making it one of the biggest private sector feeding initiatives in South Africa.  In a country where hunger and poor nutrition pose a major risk to the health, wellbeing and education of millions of children, initiatives like Add Hope are playing a vital role. 

 

In KwaZulu-Natal Add Hope funds reach 6 national organisations, including HOPE worldwide, JAM, Boys & Girls Clubs and SOS Children’s Villages, and 26 smaller local organisations chosen by local franchisees across the province. For Thandeka Jali, HOPE worldwide SA KZN co-ordinator and her team, Add Hope funding means they can sustainably address the incredible need they see in local communities. Jali is passionate about helping young children thrive and currently reaches 1450 children in Durban. “This work gives me an opportunity to impact people’s lives that I wouldn’t have reached in my own capacity. I am obsessed with seeing lives transform and people move beyond their circumstances, believing that they too can make a difference,” says Jali.

 

Of all the transformations she has seen, Jali says the story of Phumelele Sithole, a principal at one of the crèches in Cato Manor, is the most inspiring.  “When I met Principal Sithole 4 years ago, she had no belief in herself, let alone the potential of her crèche. She had a total of 40 children who were attending inconsistently. It was difficult to gain her trust in the beginning and I had to convince her that we genuinely were interested in helping the children at her centre. Through the support she received from our donors she was able to transform her centre and feed the children, and this helped build her self-esteem as well. She now has more than 150 children attending her crèche and is registered with the department of Social Development as a partial care facility, so she receives a subsidy.”

 

The pressure is on to maintain levels of feeding and increase the children Add Hope is able to reach through organisations like HOPE worldwide SA.  KFC Public Affairs Director Thabisa Mkhwanazi says KFC wants to partner with customers to do more.

“We’re continuing to increase KFC Corporate Social Investment contributions, based on a percentage of profits, and we also appreciate every customer donation which helps us reach more children. Add Hope works because it’s a small donation that is quick to add – it’s really the power of the collective to change lives.”

 

With World Hunger Month coming up in October, including World Food Day on 16th October, over R5 million is expected to be raised in customer donations, going towards the overall target of R43 million in 2017. “Better nutrition in early childhood has a lasting impact on physical, cognitive and social development, giving the next generation hope by unlocking potential and boosting prosperity. It’s the single most important factor in creating a better future for these children. Your R2 helps 120 000 children all over the country, many of whom are in KZN, to learn grow and thrive.”

 

To find out more about Add Hope, visit www.addhope.co.za

#AddHope

 

Photography:

Add Hope stories, local beneficiary lists and photography options: Add Hope Media Pack

Please click here for images specific to the story.

Add Hope supported NGOs in KZN:

KZN Local Organisations

Genesis Trust Ta Khula Community

KZN

Port Shepstone

Thanda

KZN

Hibberdene

Beacon Ridge Primary School

KZN

Chatsworth

Arise & Shine Projects

KZN

Mothshana Reserve

Helping Hands Trust

KZN

Mtubathuba

Lungelo Youth Development

KZN

Richards Bay

Morester Chidren Home

KZN

Newcastle

Enhlanhleni Care Centre

KZN

Dundee

Fundakahle Creche

KZN

Burgville

Qedusizi Day Care Centre

KZN

Ermelo

Sifisosethu Drycott Creche

KZN

Estcort

Snethemba Creche

KZN

Mkube

Durban Child and Youth Care Centre

KZN

Durban

Ekusizaneni Children’s Home

KZN

Kwamashu

Pietermaritzburg Childrens Home

KZN

Pietermaritzburg

Gimrf Help Centre

KZN

Petermaritzburg

Mother Of Peace - Illovo

KZN

Illovo

Hope In Christ Mission

KZN

Newcastle

Harding Association Caring For The Disabled

KZN

Harding

Child Welfare Sa Umzimkhulu

KZN

Umzimkulu

Ethelbert Child & Youth Care Centre

KZN

Queensburgh

Greytown Childrens Home

KZN

Greytown

Lhc Foundation Trust T/A I Care

KZN

Summerset Park

Ml Sultan St Marys Primary School

KZN

Merebank

St Monica's Child & Youth Care Centre

KZN

Bluff

Feed The Babies

KZN

 

National NGOS active in KZN

1000 Hills

KZN

Inchanga

The Lunchbox Fund

KZN

Greytown, Kwa-Dabeka, Kwa-Dukuza, Hlabisa, Hluhluwe, Kwadabeka, Macambini, Mandini, Mangete Reserve, Matubatuba, Msinga, Ndulinde, Ntuzuma, Port Edward, Umtwalume, Umvoti

Girls & Boys Town

KZN

Tongaat

HOPE worldwide

KZN

Durban - Cato Manor

JAM SA

KZN

Throughout

SOS Children's Villages

KZN

PMB


About Add Hope:

Add Hope, a powerful initiative that sees KFC customers and staff unite in the fight against hunger, has now reached the milestone of feeding 120 000 children around the country nutritious meals, every day, through supporting sustainable feeding programmes at a growing list of 137 beneficiary organisations.
Add Hope raises money through customer donations added at the till or on the Add Hope website, as well as donating a percentage of KFC profits as its own Corporate Social Responsibility contribution. In 2016, Add Hope raised R39 million, with every cent of customer R2 donations going towards feeding children. Over the past seven years, Add Hope has raised close to R400 million with KFC corporate social responsibility donations and customer donations combined.


About KFC:

KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants with more than 36,000 restaurants in more than 117 countries and 1.4 million company and franchise associates. Yum! is ranked #214 on the Fortune 500 List, with revenues of more than $12 billion in 2011.  KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain, specialising and famous for its Original Recipe®.  The secret recipe of 11 herbs and spices was first developed in 1940 and the same recipe is still used across the world today.

 

Follow us on: www.kfc.co.za, www.twitter.com/kfcsa  and www.facebook.com/kfcsa.

 

Issued by:

Plato Communications

Lizzy Moletsane

lizzy@platocomms.co.za

(011) 463 2297 / 083 256 3918

 

Issued on behalf of:

Gail Sham

Corporate Communications Manager, KFC Africa

(011) 790 9063

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