Date published: 23 November 2017
During World Hunger Month in October, including World Food Day on 16th October, R5.83 million was raised for national feeding scheme Add Hope. The R2 donations from customers will go to NGOs like SOS Children’s Villages, one of a growing list of 12 national and 125 local beneficiary organisations Add Hope supports around the country. In Mpumalanga, NGOs that Add Hope reaches include the Nelspruit SOS Children’s Village, the Mpumalanga Leadership Foundation in Nelspruit, the Emuhle Unkulunkulu Community Centre in Standerton and Marietjie School in Secunda.
With hunger and malnutrition posing a major risk to the health and education of children in Mpumulanga, initiatives like Add Hope that channel funds towards feeding are changing the lives of children like toddler Busi who is growing up at SOS Children’s Village Nelspruit. As a baby, Busi spent many months in hospital. Weak and fragile, she slept away most of the days and nights suffering the effects of malnutrition. During her recovery, she was introduced to Thandi Maja, an SOS house mother, and an instant bond was formed. “Thanks to careful care nutritious food and she has started to show remarkable improvement,” says Maja. “Busi can now do everything that the other children can do. Thanks to Add Hope, SOS Children’s Villages Nelspruit is able to provide nutritious food for Busi and she can build up strength and start to catch up on her milestones,” says Thandi.
With poverty levels increasing in South Africa, the pressure is on to maintain levels of feeding and increase the children Add Hope is able to reach through partner organisations like SOS Children’s Villages. “According to Statistics SA, 55% of people are living in poverty, most of whom are children and African. We need to turn the tide on hunger and the devastating effect it has on children,” says Thabisa Mkhwanazi, KFC Africa Corporate Affairs Director and Add Hope champion. “Better nutrition in early childhood can have a lasting impact on physical, cognitive and social development, giving children hope by unlocking their potential,” says “We believe good nutrition is the single most important factor in creating a better future children like Busi. When you add hope, you really give a child so much more than food.”
Mkhwanazi says the numbers tell a powerful story and show how Add Hope has been able to go from feeding 40 000 children in 2009, to over 120 000 today. “Add Hope works because it’s a small donation that is quick to add – it’s really the power of the collective to change lives. Donations from customers keep increasing, from R6.2 million in 2010 to R38.6 million in 2016. We also continue to increase our own CSI contributions as KFC. On behalf of each of the 120 000 children all over South Africa that Add Hope feeds, we’d like to say thank you to all South Africans who donated during World Hunger Month and continue to donate. Together, we can give children all over the country a chance to learn, grow and thrive.”