Amount raisedfrom customer and KFC contributions
R387, 700, 000 raised
How can I donate to Add Hope?
We’ve made it real easy to donate to Add Hope. Not as easy as lying on your couch and transferring the money with the power of your mind, but easy. Simply add R2 to your order next time you buy at KFC or donate online.
Are you obliged to donate when you purchase KFC?
Pretty sure that’s called robbery. Truth is, no one can force you to donate, it’s your call entirely but we do appreciate every R2 we get.
Can you donate more than R2?
You can donate any amount from R2 up. Say, for example, you win the lottery and want to give away a million rand, we’d let you. Your family and friends might think you’re mad, but we’d totally give you a high five for helping to feed the kids.
Does KFC also donate?
How uncool would it be if we let you do all the work? We donate a portion of our profits every year and, in 2016, we added R25 million to the donations made by our customers.
Does every cent of the R2 go to feeding children?
You’re worried it goes to paying salaries, aren’t you? Or that, after we’ve bought plates and napkins, there’s nothing left for food. Truth is, every cent goes to feeding the kids nutritious meals. Our very carefully managed KFC Social Responsibility Trust makes sure of that.
What are the children fed?
All our beneficiary organisations ensure the kids they feed get a varied diet that is nutritious and healthy.
Are you feeding the children KFC?
The short answer is no. The long answer is no, no, no. We work closely with our beneficiaries to ensure the children are fed a varied menu of nutritious food.
Who benefits from Add Hope donations?
We partner with 138 beneficiaries like Jam, Afrika Tikkun and SOS Children’s Villages, as well as smaller organisations in local communities. The money goes to them so that they can feed the children in the communities they serve.
Where are the beneficiaries you support?
They are all over the country. Well, probably not in Blinkandyoumissitfontein. We support 12 national beneficiaries that operate nationwide and 125 local beneficiaries so that different restaurants have the chance to make an impact in their direct communities. Check out the full list here
How can an organisation apply for Add Hope funding?
First off, you need to be an organisation involved in hunger relief for vulnerable and underprivileged children between the ages of 0 and 18 years. Is that you? Keep reading. You also have to have been operating for more than 2 years, with a registered Non-Profit Organisation certificate, a constitution, a board of management, a financial advisor and an operational team. This isn’t because we’re being difficult, we need to make sure that the money goes to organisations that are equipped to do the most good with it. To find out more, go to our Apply page.
Who do we contact if we’d like to volunteer?
Okay, you’re getting us all warm and fuzzy here. Way to be the difference. To answer your question, it’s best to contact one of the beneficiaries in your area directly to see how you can help. You’ll find a list of them on the Beneficiaries page.
How do you measure the impact of Add Hope?
We listen. We listen to how many kid’s tummies have stopped growling, how many more kid’s are laughing and playing, and how many more kids can concentrate and participate in school. So far, we’re over 120 000 kids around the country who get nutritious meals from Add Hope. That’s a lot less tummies growling and we hope to keep increasing it.
How do you feed 120 000 children in a sustainable way?
You know what they say, money makes the world go round. It all comes down to donations – yours that you give at the till or online, and ours that we contribute from our profits. So far, Add Hope has donated R387m, 40% of which has come from customers and 60% from KFC.
Are KFC employees encouraged to get involved in Add Hope?
Does a chicken have wings? Add Hope is a big deal at KFC. So big that after its success here in South Africa it has since gone global. It all starts with the teams at the till who ask if you want to Add Hope and then goes beyond that. Many teams visit the local NGOs they support and get involved on an ongoing basis, and our KFC head office teams are also actively involved in volunteering.
Why do KFC staff not always ask me to Add Hope?
What? That’s terrible. Give me names. Just kidding. They’re trained to ask every time but, hey, they’re human and sometimes forget. It can get pretty hectic behind the counter, especially at rush hour. So if they do forget, just remind them to Add Hope for you.